Product design work

NYU Tandon senior project · Spring 2026

Cordify

  • Autodesk Fusion
  • 3D printing
  • Mechanical prototyping
  • Prototype testing

A cable organizer I designed so each end could be adjusted independently.

The showcase prototype used two opposing retractable badge reels to demonstrate the independent movement. I still needed to get the same behavior working reliably with an actual cable.

Cordify concept render with four pastel organizers in a desktop hub
A Fusion render of the hub with four removable organizers.

01 / The problem

I wanted to adjust one end without moving the other.

I didn’t like having to bundle my cables back up after using them. The retractors I looked at either moved both ends together or kept one end at a fixed length. I wanted to use my own cables, leave one end plugged into my computer, and pull out only as much of the other end as I needed.

Interactive concept

Try the cable ends

Drag a connector to try the idea, or use the arrow keys or length buttons. You can also compare it with linked ends and a fixed computer end. Changing the layout resets both lengths.

Exposed cable length

Computer end 0 cm
Device end 0 cm

Pull either end. The other end stays where it is.

This demo uses Fusion renders to show the intended movement. The 0–30 cm range is for illustration.

02 / Form and storage

A hub that keeps four organizers together

I wanted the organizers to fit together on a desk but also be easy to take out and carry.

Each organizer separates from the hub and reattaches with magnets in both parts. The magnets help keep it in place when you pull a cable forward.

One organizer, two cable ends

A render of one organizer outside the hub, with a cable end on each side.

03 / Experiments

Getting the mechanism to grip the cable

I took apart existing retractors to understand their mechanisms, then tested pairs of spring-driven rollers to see whether they could grip and move a cable.

  1. Grip: The cable slipped between the printed rollers. I revised a TPU tire so it fit without tearing, but it still didn’t grip the cable well enough.
  2. Alignment: Adding a groove helped guide the cable, but I still needed a way to keep consistent pressure between the rollers.
  3. Reels: I also tried a layout that wound the cable onto reels. The two-reel arrangement needed more slack than I had left room for.
A roller test with a textured tire to improve grip on the cable.
A printed reel for checking how the spring and spool fit together.
A Fusion model of the reel and the parts around the spool.
An early cardboard model of the organizer and hub.